Trident chewing gum is starting a new campaign – A Little Piece of Happy. According to the press release,
Chewing a piece of Trident gum is like experiencing “a little piece of happy”. It gives you a little lift and leaves you with a smile…Even through these tough times, it will remind you that their little piece of happiness is always waiting, whenever they need it. Trident will always be their little piece of Happy.
To promote their campaign they have come up with short films and 2 short TV spots…Check out a couple of my favorites below:
